Popular fragrance-focused laundry detergent brands include Mozi Wash, The Laundress, Tyler Glamorous Wash, Tide, Ariel, and Born Good. Luxury brands often offer sophisticated, long-lasting scents but come at a higher price. Mainstream detergents provide stronger cleaning performance, though their fragrances may feel more traditional and less perfume-inspired. Read more: try a Mozi Wash sample kit and find your signature scent.